421 Affi × OneBet · South Africa · managed media buying

Our commercial

We run your player acquisition as your outsourced team: you fund your own media budget and keep 100% of deposits and NGR. Our fee is simple — and it drops as you scale.

Standard · under $50k / mo spend

$3,500 + 10%

Fixed monthly retainer plus 10% of the media spend we manage.

At scale · $50k+ / mo spend

10% of spend

Once monthly spend reaches $50,000, the fixed retainer is waived — you pay commission only.

How the budget is funded: 50% of the planned monthly spend upfront at kickoff, the remaining 50% at month-end settled on actual spend — together with the 10% commission on that actual spend.

Our suggested plan for 3 months

Planned at ~$15 blended CPA — a deliberately conservative anchor, since we don't yet know your site's real conversion. In practice this is the number we work to decrease, source by source.

Month	FTD	Media spend	Mgmt fee	Month total
1 · Test	1,000	$15,000	$5,000	$20,000
2 · Scale	2,500	$37,500	$7,250	$44,750
3 · Scale	2,500	$37,500	$7,250	$44,750
Total	6,000	$90,000	$19,500	$109,500

Interactive · size any month

Budget planner

Monthly FTD target 2,500

Blended CPA (USD) $15

Test-run pricingBudget + 10% only, no fixed retainer

Media spend FTD × CPA — your budget, your players

$37,500

Management fee $3,500 fixed + 10% of spend

$7,250

Total month one

$44,750

Upfront (kickoff)

$18,750

Month-end (actual + fee)

$26,000

How we work · phase by phase

Your acquisition team,
on demand

We build and run your affiliate program end-to-end — sourcing only from our 300+ vetted affiliates (and always recruiting more), buying and optimising across every source, and reporting it live on a dedicated BI dashboard.

1.0

Test — we launch

Wire real-time S2S tracking with your affiliate platform — settled in arrears, never prepaid
Build SA-localised PWA funnels + pre-landers
Hand-pick affiliates from our 300+ vetted network — starting on channels with no Meta dependency
Run a capped budget to ~200 FTD with daily optimisation

You pay budget + 10% only — no fixed retainer.

2.0

Scale — we optimise

Track every sub-cohort to 30-day maturity
Cut weak streams, scale winners past ROAS 100%
Rate-up top sources at 150%+
Layer in new channels (influencers, ASO) with weekly reports on your BI dashboard

3.0

Renegotiate — from evidence

You audit matured results on your own platform
Real players, real deposits, ROAS to maturity
We agree the full engagement and volume targets from real numbers

What you get

Our services

Everything below is part of every engagement — and it's all included in the 200-FTD test as well.

Service 01

Where we run

South Africa 🇿🇦 — your GEO, your Western Cape licence
Lead channels with no Meta dependency: SEO, PPC / Google, ASO, Google UAC + compliant influencers
FB when useful — via our own affiliates' established ad accounts + PWA pre-landers, never your assets

Service 02

How we track

PWA / WebView apps + pre-landers, localised for SA
Real-time S2S postbacks — every FTD attributed by click-id + player-id, reconciled against your platform
Heatmap & session-based CRO; live BI dashboard; recon on the 15th, settled in arrears

Service 03

What we hold ourselves to

Planning anchor ~$15 / FTD — conservative until we see your site's real conversion; our job is to drive it down (the case we shared matured at ~$12)
Qualified FTD only: first deposit at/above your minimum with real wager activity, 30-day window
Standard clawbacks accepted: no payment for chargebacks, bonus abuse, self-exclusions, multi-accounts, fraud or DepNoBets

Service 04

How we protect your brand

Strictly 18+, responsible-gambling messaging, no targeting of minors
Compliant with South African gaming board advertising rules and your Western Cape licence conditions
Creative pre-cleared with your compliance team; transparent reporting — every FTD reconciled to your platform

✓ All four services are included in the 200-FTD test run